We love analytics at Progressive; identifying what
works best to attract travel candidates. Before finishing for
the weekend, as normal, we reposted the majority of our vacancies
to the Progressive website. Sitting with a coffee on Saturday
(and watching the build up to the World's richest horse race, The
Dubai World Cup), I noticed a huge spike in interest/applications
for 1 particular position which happened to be based in
Dubai. In the space of 24 hours, the interest was phenomenal
- unbelievably higher than similar roles we promoted with travel
companies in New York and London. So unbelievable that for
every 100 applications for the Dubai vacancy we only received 1 for
those in London and New York.
Having lived there as an expat and now a regular
visitor on business and pleasure, I began to question why such a
difference. In each location there are similarities in terms
of the travel business, salary and how we wrote the advert.
So, why Dubai??
Personally, I continue to do business there as I
enjoy the climate, the challenges of recruiting for the travel
industry in Arabia and the relative ease of doing business
there. I also enjoy the melting pot of
cultures/nationalities, but I can also relate to that in New
York and London.
Is it the relative ease of obtaining a visa
regardless of your nationality, the tax-free salary, the culture,
climate or the buzz of living/working in an ever changing
destination? So I am putting it out there and ask those of
you already there or those looking to make the move to Dubai; what
is the main attraction for you and if applicable, your family?